Word of Mouth
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? These could be products of word of mouth marketing (WOMM). It is an organic way of spreading information. It uses components of viral marketing. Unlike viral marketing, it spreads through more natural channels.
The majority of our best projects come from word of mouth or on-site referrals. When you do good work, it shows, and at Smarter Homes of Austin, we do our best to live up to that standard every day. It is no wonder Austin area builder’s touch base with our scheduling department every day.
For you, the contractors, we realize how important it is for you to deliver an outstanding built home with the most modern features available.
We have the same philosophy about serving home-buyers and owners looking for that extra special touch. As a construction boss or site manager, partnerships with trusted subcontractors and integrators are imperative to satisfying every customer. Let us help you make that process even easier. Send the project plans that you have to Colter, our design specialist, and he’ll work with you as a step by step guide for upgrading your build into a smart home build.
So, do you really know what word-of-mouth marketing is?
Word of mouth marketing or (WOMM) is an action taken by a company that ends up motivating people to talk about their products, services, or brand spontaneously. It’s also an action taken by the mouth (or person) that recommends your product, since he or she is putting their credibility on the line.
Meaning, it’s a free form of advertisement or promotion (just one reason it’s so stinkin’ important and why we love it!). It’s shared by customers. And it can be triggered by an event the customer experiences. This event is something beyond what’s expected (can be bad publicity too), this is why improving customer service and relationship marketing is so important.
Word of mouth is a free form of advertisement or promotion (just one reason it’s so stinkin’ important and why we love it). It’s shared by customers. As mentioned by Entrepreneur, It’s triggered by an event the customer experiences. This event is something beyond what’s expected (can be bad publicity too).
If you want all the dirt on WOM marketing, you need to check out WOMMA.com. They have a ton of information on the topic and some pretty interesting word of mouth promotion techniques to learn all about. After seeing it for yourself, you may be quite impressed by the effectiveness of wom marketing. If you’re not, here are some word of mouth statistics to help convince you.
Colter Mackenzie in our design center: 512-949-9299 (cell)